An estimated 30 million chickens per year are raised to BCC standards, raising the supply of higher welfare chickens.
The Better Chicken Commitment (BCC) is a set of criteria for improving the lives of chickens raised for meat, called broiler chickens. These standards were agreed by a group of leading animal protection organisations including the RSPCA, Compassion in World Farming, World Animal Protection and The Humane League UK in 2018.
By prohibiting the use of fast-growing breeds, allowing more space and better living conditions, the BCC eliminates some of the very worst problems inherent in the factory farming of chickens.
Vicky Bond, Managing Director at The Humane League UK, said: “The BCC represents a viable and meaningful higher welfare alternative to standard intensive factory farming of chickens. ‘Conventional’ chickens are bred to put on so much weight, so quickly, that their bodies can’t cope, and they suffer from disease and welfare issues. They live a life of constant misery and pain.”
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