Red Tractor has added a new range of marques to broaden its offer for shoppers and diners.
The Red Tractor scheme is launching a set of farming marques to help simplify the experience of shoppers and diners when they are buying food and drink.
Based on farming systems widely recognised by consumers, the new ranges will offer a one-stop solution for people looking for specific production methods for food that is also grown or reared to safe, traceable, high animal welfare and environmental standards.
At present, consumers are faced with a host of logos and claims on menus and on pack, which create duplication and cause confusion. For two decades, Red Tractor has fulfilled a mainstream demand for safe and affordable food. However, increasingly consumers are demanding a greater choice and for the scheme to clearly differentiate how some of the product carrying its label is produced.
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